Successfully organizing an event requires careful juggling of key aspects, from managing logistics to creating a program, inviting guests, and even enticing people to attend. In this digital age, using online solutions to promote and sell your event is crucial. Otherwise, you miss out on reaching more diverse audiences through digital touchpoints–and therefore, lose out on potential attendees and sales.
This article will discuss the ways you can sell tickets online to reach a larger audience, increase ticket sales, and create a memorable experience for attendees.
5 Best Practices to Sell Tickets Online
Selling event tickets online not only ties into an elevated digital event strategy, but also helps make your event more accessible to larger groups of people. It’s a matter of finding the right ways to sell tickets online to maximize sales and boost your event’s success.
Below are five best practices to help you sell tickets online and maximize the success of your event:
- Create an event landing page
A landing page is like your digital storefront: potential customers can see everything they need to know about your event, its activities, ticket offerings, policies, and more. This landing page can be a standalone website or hosted on a specific event platform for a seamless user experience.
Adding compelling copy and visuals to your landing page can help attract attention, build interest, and convince prospects to buy tickets.
- Use a convenient and secure ticketing platform
When looking for a ticketing platform to sell your tickets on, your priority should be to find a platform that uses a quick and intuitive selling process that ensures your attendees’ data and transactions are secure. Your chosen platform should also be able to accommodate a wide range of payment methods to make payments easier.
Otherwise, you could push away prospects with confusing, complicated, and inconvenient processes or compromise their safety and trust with unsecured platforms.
- Offer different ticket tiers
Offering different tiers for your tickets works to improve the event experience for both you and your attendees.
For attendees, ticket tiers create more options to choose from–whether by budget, perks, add-ons, or other preferences. Exclusive deals or promos like reserved seating, early-bird rates, or group discounts also help make their purchase more worthwhile.
For organizers, creating ticket tiers allows you to appeal to a wider range of audiences, as well as provides you ways to offer exclusivity to your attendees. This exclusivity can come in the form of gated perks, limited-edition items, special activities, and more.
- Promote your event online
Selling tickets online requires the support of promoting your event on the right online touchpoints. It is crucial to select online platforms that best align with your overall marketing and branding strategies, while also utilizing spaces where your target audiences may be.
Other things to consider include ensuring your marketing materials and brand voice are consistent for every channel, and using the right keywords to maximize your visibility online.
- Track ticket sales and data
One of the biggest advantages of selling tickets online is being able to look into ticket sales data in real-time through your ticket sales platform of choice. Checking this data at regular intervals allows you to forecast your event’s performance and fine-tune your marketing strategies to hit your targets better.
Additionally, analyzing the data you have on your attendees can help you gather insights to improve current and future events, as well as cultivate other business opportunities.
In Summary
Selling tickets online can be a critical move to boost your event’s success. By selecting the right ticket sales platform and making full use of digital touchpoints, you can reach a wider range of prospects and even further entice them into becoming attendees.